Sell with Confidence

Step 1

UNDERSTANDING THE MARKET

• Assemble and analyze the prices for comparable homes sold or on the market currently to prepare a Comparative Market Analysis.
• Gather market trend data and information on neighborhoods and surrounding properties.
• Attend broker tours to see other available properties on the market.
• Stay connected to local buyers, sellers and other agents to maintain a constant view into what is driving the market.
• Prepare a Comparative Market Analysis (CMA).

Step 2

RESEARCHING THE PROPERTY

• Understand the full history of the property.
• Assess the current condition of the property, including with the help of experts, and discuss the potential for property improvements, remodeling, and staging.
• Review all relevant details and attributes of the property, including number of bedrooms, bathrooms, square footage, acreage, etc.
• Look up the property's tax information from the appropriate government website.
• Develop a comprehensive listing marketing strategy.

Step 3

STRATEGIZE WITH THE SELLER

• Understand the client's motivation for selling the property.
• Provide pricing strategies based on current condition versus improved condition.
• Create marketing materials for the property.
• Advise the client about potential pricing strategies reflecting the current market.
• Create a communication plan with the client.

Step 4

DOCUMENTATION

• Create and complete a listing agreement package for the client.
• Assist client with the preparation and production of other relevant buyer and seller protection forms.
• Invite the client to navigate through all documents together.
• Review all forms in the disclosure package.

Step 5

PREPARATION OF THE PROPERTY

• Determine when the property can be accessed with the seller's permission.
• Schedule all media appointments, including photographer, videographer, aerial photographer, staging and or cleaning services.
• Order and install "For Sale" sign and any other relevant signage.
• Recommend vendors to client for improvements prior to listing.
• Plan listing date and input listing in MLS
• Create and execute open house and showings schedule and update MLS listing with corresponding times.
• Update MLS with corresponding times and client preferences for appointments.
• Maintain consistent communication with seller to provide ongoing updates on progress.
• Submit finalized listing documents for compliance review.

Step 6

PREPARE MARKETING

• Design materials that showcase the property, such as emails, brochures, social media posts, Workplace posts, digital white board, etc.
• Create a "Just Listed" video to post on social media.
• Print materials for open houses and showings.
• Post listing on social media as a "Coming Soon" or new listing.
• Conduct & create a reverse prospect campaign.

Step 7

ACTIVATE & MARKET LISTING

• Make all relevant disclosures and documents accessible.
• Publish the listing to MLS and IDX as applicable, as well as to third-party sites.
• Create Collections to show comps related to the property.
• Broadcast listing to personal and professional networks through social media posts and email blasts.
• Share property with Compass network and other agents at Sales Meetings and via personal outreach.
• Create and run digital ads to target buyers and markets.
• Monitor any changes in the market to refine listing strategy and make needed updates (revising price, terms, etc.) accordingly.
• Refine listing marketing strategy based on feedback.
• Communicate progress of listing.

Step 8

SHOW THE PROPERTY

• Communicate with the client to confirm the schedule and preparation.
• Coordinate and host private tours and open houses.

Step 9

OFFERS & NEGOTIATIONS

• Compile, organize and communicate any received offers to seller.
• Share the disclosure package with the buyer.
• Advise and strategize with clients on actioning offers and creating and approving any counter-offers.
• Liaise between seller and buyer's agent for any additional counter-offers, advising the seller along the way on strategy to most likely secure the most advantageous price and terms.
• Update finalized offer package and coordinate signatures of both parties.
• Notify client when terms are agreed upon.
• Attach all completed documents to the compliance checklist.
• Update MLS listing status.

Step 10

INITIATE TRANSACTION

• Send executed offer package, receipt of purchase and sale contract to Title & Escrow or Closing Agent.
• Arrange and track earnest money, and send earnest money receipt.
• Create and execute closing timeline and transaction review.
• Stay in close contact with all relevant parties through the next steps.

Step 11

MANAGE DISCLOSURES & CONTINGENCIES

• Share disclosure package.
• Communicate earnest money, down payment and contingencies with all parties.
• Coordinate and confirm inspections and appraisal.
• Negotiate repairs or other issues raised by buyer with cooperating broker, if applicable.
• Submit required title forms
• Verify buyer funds are collected in full.
• Complete contingency removal documents.
• Counsel the client regarding contractual expectations in preparation for vacating the property

Step 12

FILE DOCUMENTS & PREPARE FOR CLOSING

• Confirm loan documents are received.
• Submit forms to the broker for compliance.
• Ensure the estimated settlement statement is accurate if applicable for your region.
• Schedule seller signing appointment.
• Schedule closing appointment.
• Coordinate document delivery and signing of documents.
• Sign closing documents.
• Ensure copies of signed closing documents are shared with buyer's agent, seller, mortgage company, etc.
• Update MLS listing status.
• Congratulate client on a smooth and successful process!